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	<title>Lessons In Marketing</title>
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	<link>http://www.lessonsinmarketing.com</link>
	<description>Internet Marketing Lessons for You...</description>
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		<title>Start an Online Business &#8211; Part 1</title>
		<link>http://www.lessonsinmarketing.com/start-an-online-business-part-1/</link>
		<comments>http://www.lessonsinmarketing.com/start-an-online-business-part-1/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 02:25:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.lessonsinmarketing.com/?p=91</guid>
		<description><![CDATA[If you are like many people nowadays who want to work from home with an online business, then this is for you. It seems that many people who want to start an online business may not know where to begin or even who to trust.
Let&#8217;s first take a look at what having either a full-time [...]]]></description>
			<content:encoded><![CDATA[<p>If you are like many people nowadays who want to work from home with an online business, then this is for you. It seems that many people who want to start an online business may not know where to begin or even who to trust.</p>
<p>Let&#8217;s first take a look at what having either a full-time or part-time business could do for you:<br />
 </p>
<ul>
<li>It is something you can do at night for a few hours or when you have time.</li>
<li>It would allow you the freedom to do more of the things you want.</li>
<li>You could have more control of your time and not have to be &#8220;on the clock&#8221;</li>
<li>You could make extra income.</li>
</ul>
<p> </p>
<p>It seems that most people would be happy with a few extra hundred dollars a month. That could make a huge difference between struggling to pay the bills or living just a bit more comfortably. Imagine what you could do with an extra $500-$1000 a month?</p>
<ul>
<li>You could treat yourself or a loved one with something special</li>
<li>You could pay off debts such as student loans, credit cards, etc.</li>
<li>Buy a bigger house with more space or a bigger yard.</li>
<li>It may allow someone to stay home with the kids instead of having to go to that part-time job.</li>
<li>You could save for your kid&#8217;s college&#8230;not cheap anymore!</li>
<li>and whatever else you could think of&#8230;.</li>
</ul>
<p> </p>
<p>The point is that this is something that everyone could do, but for some reason they don&#8217;t. Let&#8217;s take a look at starting an online business. Well where do you begin is often the first question people may ask. In my opinion, you need a system that you can follow. Something that helps you get going, something that you could follow step-by-step. In addition to that, you need something that is going to be easy to implement for the technology rookies. Fear not&#8230;you CAN do this.</p>
<p>Let&#8217;s talk about why systems are so important for your success. For example, a college or university would be something that is setup as a system. Your coursework is laid out for you. First you have to take your basic courses such as math, science, language, and history. Then you pick a major or special area of interest. The ciricullum is setup so that you have to take certain classes before moving on to the more advanced classes.</p>
<p>It is a natural progression that allows you to grow your knowledge and expertise over time. In the online world, people are too quick to jump to learn everything and &#8220;exam cram&#8221; so to speak and then they might say this doesn&#8217;t work when it didn&#8217;t work out for them. On top of that, it seems some of these gurus are going to take advantage and hype up these products that are complete garbage. </p>
<p>When starting, I can give you two pieces of advice:</p>
<p>1. Start with the correct mindset. It is best to realize from the beginning that this isn&#8217;t going to happen overnight. Just like college, it is a natural progression that accelerates as time goes on. Once you get your stride and build that momentum to get you over that &#8220;hump&#8221;, you will find thing accelerating very quickly.</p>
<p>2. Keep things simple at first. It is easy to get caught up in the hype, but the fact is you just don&#8217;t need alot of the information products out there. You need the knowledge first, the basic tools, and the ability to take action. That&#8217;s enough to get you going.</p>
<p>In part 2, I will go more into the system I recommend and why I think it is one of the best out there. BTW&#8230;this exact program is being taught in over 30 colleges and universities.</p>
<p>But if your a real go getter you can <a href="http://www.sitesell.com/Gary43.html">check it out now&#8230;here.</a></p>
<p>
<p>
.</p>
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		<title>Blogging to the Bank 2011 Review</title>
		<link>http://www.lessonsinmarketing.com/blogging_to_the_bank_2011_review/</link>
		<comments>http://www.lessonsinmarketing.com/blogging_to_the_bank_2011_review/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 02:29:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.lessonsinmarketing.com/?p=83</guid>
		<description><![CDATA[Blogging to the Bank 2011 - A new fresh, updated opportunity for you to make some extra cash. 
Blogging has been around for a few years now. Most people use blogs to record their thoughts and lives, while a select few use them as a free way to make a fortune.
One guy who uses this to his [...]]]></description>
			<content:encoded><![CDATA[<p>Blogging to the Bank 2011 - A new fresh, updated opportunity for you to make some extra cash. </p>
<p>Blogging has been around for a few years now. Most people use blogs to record their thoughts and lives, while a select few use them as a free way to make a fortune.</p>
<p>One guy who uses this to his advantage is Rob Benwell. In 2006 he dished the dirt on the tips and tricks to making a fortune using blogging. But as time passes the old systems become obsolete and new techniques are required. This is where his brand new, fresh off the press Blogging to the Bank 2011 system comes into play.</p>
<p>For those who know who Rob Benwell is like me, you’ve probably made a killing using blogs.</p>
<p>For those who don’t, he’s the story:</p>
<p>Back in 2005 he was struggling to make any profit online, had dropped out of college and was getting deep into debt. He was trying all the techniques the gurus tell you and wasn’t getting anywhere fast. All of that went in the bin and he started using his own techniques and started making more and more money using simple blogs. In early 2006 he shared this with the world and had a great ebook called blogging to the bank. Tons of people got rich from using these techniques. He then spoke at Online Marketing Legend Yanik Silver’s underground Seminar where he revealed even more of his underground strategies. Since 2006 when the first site launch Rob and his team have helped over 100,000 across the world with their blogging.</p>
<p>But as I said earlier, the techniques used in these ebooks are now showing there age. Some of them are not even working in the slightest! This is where blogging to the bank 2011 comes into play.</p>
<p>It’s full of great new techniques that work online right now! Everything’s explained in plain English with all the fluff cut out.</p>
<p>Blogging To The Bank 2011 teaches you Robs new step by step blueprint to creating highly profitable long term niche blogs using the newest optimization techniques. There’s even a section on advanced Search Engine Optimization. Most people think SEO is difficult but Rob explains this nice and simply so even the blogging newbie will understand it.</p>
<p>Blogging To The Bank 2011 is a breath of fresh air and I highly recommend it to anyone wanting to make easy money online.</p>
<p>The one thing about this product like many other IM products out there is that, while the techniques explained in the book are reliable, the sales pages are a bit over-hyped for my likings. Can you make a lot of money using blogs, yes. However, be realistic in your expectations. It does take time to build up to the level of thousands of dollars a month or day. But, stay consistant in your actions and you&#8217;ll get to where you want to go.</p>
<p><a href="http://www.bloggingtothebank.com/go.php?offer=jeeks10&#038;pid=2"><br />
Click here for more information about this system</a></p>
]]></content:encoded>
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		<title>Is an Idea a Real Thing?</title>
		<link>http://www.lessonsinmarketing.com/is-an-idea-a-real-thing/</link>
		<comments>http://www.lessonsinmarketing.com/is-an-idea-a-real-thing/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 01:54:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.lessonsinmarketing.com/?p=79</guid>
		<description><![CDATA[What if?  What if an idea was believed to be a real, tangible thing? What if, your thought actually became something you could touch and hold.  What if? This may seem a bit off of the normal thinking, however let&#8217;s take a look at something that has inspired this post.
Recently, I went and saw the [...]]]></description>
			<content:encoded><![CDATA[<p>What if?  What if an idea was believed to be a real, tangible thing? What if, your thought actually became something you could touch and hold.  What if? This may seem a bit off of the normal thinking, however let&#8217;s take a look at something that has inspired this post.</p>
<p>Recently, I went and saw the movie &#8220;The Social Network&#8221;. For those of you who may not know this was a story of how Facebook was conceived and brought to life. The very concept that was thought up by Mark Zuckerberg. The end result of this &#8220;idea&#8221;? How about having a site with 500 million registered users and having yourself worth in excess of $25 Billion dollars? Not bad. Now, let&#8217;s ask the question again&#8230;</p>
<p>Is an Idea a Real Thing?</p>
<p>Let&#8217;s go back to the movie theatre for a minute. At the end of the movie when it was displaying some of the stats for this amazing idea that literally changed the way we communicate, I could hear people literally gasping at the sheer, awe-inspiring numbers and dollar amounts. It really is a quite amazing story and the director portrayed it in such a way that helps to contemplate what is possible. The people may have also thought how lucky Zuckerberg was too.</p>
<p>Well, what does this have to do with internet marketing or business in general?  Well alot really. Here&#8217;s what I think the underlying message is to marketers like us. While most people see this movie, they may not realize a few things. For starters, this kid was a whiz-bang programmer with some major skills. Next thing, is that he sacrificed alot of things in his life, in order to make this thing work. Oh yeah and that is the last thing: He worked his butt off !</p>
<p>Yes, he worked hard. One of the most important key factors in running a successful enterprise.</p>
<p>So here is the question I pose to you: How many people would be willing to work as hard as he did and give up the many things, but with one caveat to that, they would be guaranteed to be successful. If you were told that you would be a success if you only did this and that, would you see things all the way through or would you get lazy or what if the work became too hard&#8230; would you still have the persistence to see it all the way through?</p>
<p>We run through ours lives without any guarantees on anything, but we still have to move forward and just keep trying. We have to remember to believe in ourselves and our ideas. It is the very thing that makes us unique and &#8220;real&#8221;. So is an idea real? You are. Just remember about the idea of a social website became a tangible billion dollars.</p>
<p>Go, believe, live.</p>
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		<title>Sky High Auctions Review</title>
		<link>http://www.lessonsinmarketing.com/sky-high-auctions-review/</link>
		<comments>http://www.lessonsinmarketing.com/sky-high-auctions-review/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 01:22:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.lessonsinmarketing.com/Marketing/IM/?p=73</guid>
		<description><![CDATA[For the beginning eBay marketer, the allure of so many wholesale directories and marketing products is hard to ignore. However, this Sky High Auctions review will hopefully show you that it is important to wait for a product that is well written and focused not just on finding products, but developing a good plan to [...]]]></description>
			<content:encoded><![CDATA[<p>For the beginning eBay marketer, the allure of so many wholesale directories and marketing products is hard to ignore. However, this Sky High Auctions review will hopefully show you that it is important to wait for a product that is well written and focused not just on finding products, but developing a good plan to sell them.</p>
<p><strong>What Sky High Auctions Has to Offer</strong></p>
<p>Any good Sky High Auctions review will showcase the benefits of buying a product that can help you cut out so much of the research and leg work that goes into starting an eBay business. It can be costly and most of the time, you’ll make a few mistakes along the way. That’s why I’m such a huge fan of this product. It’s not another basic “how to eBay” book and it’s definitely not another list of wholesale directories with no instructions or tips on how to use them.</p>
<p>Instead, Sky High Auctions is a product that will show you how to go out and find your stock for eBay and then how to implement a sound strategy for marketing, selling and then reselling those products time and again.</p>
<p>According to any Sky High Auctions review, this product never messes around and tells you that making your fortune online will be easy, because it’s not. Using eBay to make your fortune is time consuming and involves lots of hard work. But, it’s also fun and can be extremely profitable when done right. Sky High Auctions shows you how to start an eBay business that relies on any number of product sources – from drop shipping to digital goods to breakdown lots that you flip from eBay.</p>
<p>This is not a small product either. The beginning courses involve 15 separate lessons with 18 videos for you to enjoy. These videos walk you through using eBay, running auctions, handling feedback, editing photos, getting paid, and shipping – all the basics that so many eBay users ignore and get burned because of.<br />
After the basic lessons, a good Sky High Auctions review will mention the Advanced Lessons, delving deep into the advanced topics related to running your eBay business. Here, you’ll learn how to deal with unpaid items, use second chance offers, market on eBay with a store, blog on eBay, use International sites, reach powerseller status, pay taxes in the Us and UK, and much more. This set of 25 additional videos covers everything you can imagine related to eBay and making money.</p>
<p>Finally, you’ll get a series of expert and bonus lessons covering topics like surplus liquidation, researching the marketplace, drop shipping, and more.</p>
<p><strong>The Bottom Line</strong></p>
<p>As any Sky High Auctions review must do, I should point out a few shortcomings. First, the videos do spend a tremendously long time going over the basics. This is okay for newbies, but it can be frustrating for veterans of eBay who want a structured way to move on to business status, especially because there are some tips in those beginner videos you’ll need to dig through to find. Additionally, the lessons are not necessarily broken down in a step by step order in terms of how you would sell your own products. An action plan or day-by-day process would have better.</p>
<p>But, as with any Sky High Auctions review, the bottom line here is that you’re getting one of the premiere high quality eBay auction house products on the Internet. This isn’t just another lame “dropship this” product. It’s a full walkthrough of everything you’ll ever need to make eBay the home of your next big business venture. There’s money to be made here and Sky High Auctions will show you how.</p>
]]></content:encoded>
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		<title>Search Engine Optimization Strategy</title>
		<link>http://www.lessonsinmarketing.com/search-engine-optimization-strategy/</link>
		<comments>http://www.lessonsinmarketing.com/search-engine-optimization-strategy/#comments</comments>
		<pubDate>Sun, 17 Oct 2010 01:18:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.lessonsinmarketing.com/Marketing/IM/?p=70</guid>
		<description><![CDATA[Everyone’s looking for the perfect search engine optimization strategy to get their website into the top search engines on page one. That simple organic search bump can be the determining factor for thousands of businesses trying to stand out and take their business to the next level. Below are some of the most powerful search [...]]]></description>
			<content:encoded><![CDATA[<p>Everyone’s looking for the perfect search engine optimization strategy to get their website into the top search engines on page one. That simple organic search bump can be the determining factor for thousands of businesses trying to stand out and take their business to the next level. Below are some of the most powerful search engine optimization methods you’ll find online and the ways you should be putting them to use right now.</p>
<p><u><br />
<strong>On Page Optimization </strong></u></p>
<p>No search engine optimization strategy is as old and well tested as on-page optimization. It also happens to be one of the least useful listed here. Once upon a time, these methods would make all the difference. Today, it makes up maybe 15% of your total search engine ranking and Page Rank. However, if you do not use these methods, it can hurt your site significantly.</p>
<p>On page optimization includes keyword optimization, alt tags on your images, deep navigation, SEO friendly links, title tags, and SEO friendly code.</p>
<p><u><br />
<strong>Article Marketing</strong></u></p>
<p>Article marketing is another search engine optimization strategy that has been around for some time and is highly successful. Essentially, you will write articles with a single keyword focus and a link back to your website. You then upload those articles to article directories that post them for free in exchange for the link to your site.</p>
<p>Once an article is posted, it provides a back link to your site that the search engines pick up. Article marketing is not a one-time process, however. You will need to continuously post new articles over time to maintain the SEO value of those links.</p>
<p><u><br />
<strong>Trusted Site Back Linking</strong></u></p>
<p>Article marketing generates back links, but if you want truly valuable back links, you need to find trusted sites. Trusted sites are those that Google holds in high regard. Anything that ends in .GOV or .EDU is a trusted site. Additionally, high level directories like DMOZ or Yahoo! are trusted sites, along with major forums or information resources.</p>
<p><u><br />
<strong>Link Baiting </strong></u></p>
<p>Link baiting is a search engine optimization strategy where you produce high quality content that will attract attention on its own. For example, if you had a dog training site, you could produce an article on the Top 101 dog behaviour problems. The article would be massive and take hours to write, but it would also be a powerful authority resource in the niche, drawing attention from many other websites.</p>
<p><u><br />
<strong>Social Media Marketing</strong></u></p>
<p>Social media is a common tool today, though many marketers misuse it. The goal is to use sites like Facebook, Twitter, and LinkedIn to set yourself and your business up as an authority as well as a recognizable personality and brand that can be trusted for niche information. You need to provide constant, daily value that your readers can take away from it.</p>
<p><u><br />
<strong>Viral Marketing </strong></u></p>
<p>Viral marketing, like social media and link baiting, focused on drawing people to you. As a search engine optimization strategy, viral marketing is the least measurable, but can be the most effective. Examples of viral marketing include video productions for YouTube, sending out free reports, building squeeze pages, and giving away free software.</p>
<p>No single tactic is going to make the difference between a no-name site and the number one page in your niche. However, if you’re not using the strategies above in tandem, you’re missing a fantastic opportunity to get free traffic for your site. Search engine optimization strategy starts with a long term, detailed plan on how to get your site to the top. Use multiple strategies, test constantly, and adjust when necessary – only then will you find the free traffic you’ve been looking for.</p>
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		<title>Rapid Rewriter Review</title>
		<link>http://www.lessonsinmarketing.com/rapid-rewriter-review/</link>
		<comments>http://www.lessonsinmarketing.com/rapid-rewriter-review/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 01:12:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.lessonsinmarketing.com/Marketing/IM/?p=67</guid>
		<description><![CDATA[Who likes writing articles? No one. And the cost of hiring a writer to churn out content for your marketing campaigns can get costly fast. So, in this Rapid Rewriter review, I want to touch on this hot new trend of article spinning and how it can be the saving grace for your fingers and [...]]]></description>
			<content:encoded><![CDATA[<p>Who likes writing articles? No one. And the cost of hiring a writer to churn out content for your marketing campaigns can get costly fast. So, in this Rapid Rewriter review, I want to touch on this hot new trend of article spinning and how it can be the saving grace for your fingers and your pocketbook when it comes time to get new content for your next site.</p>
<p><u><br />
<strong>What Rapid Rewriter Does</strong></u></p>
<p>To start this Rapid Rewriter review, let’s take a look at what Rapid Rewriter does for your marketing efforts. The goal of a spinner is take an original article that has injected with synonyms and sentence variations. The software then takes those variations and spins them into dozens of articles that say the same thing in different ways. Some people will submit those articles to the same sites, while others will use the software so they can submit an original article to dozens of directories and not get any duplicate content dings.</p>
<p>As you’ll read in this Rapid Rewriter review, not every spinner spits out the same quality of work. Some of them offer downright low quality articles – bad enough to get article directory accounts banned and sites blacklisted.</p>
<p>Rapid Rewriter, on the other hand, quickly rose to the top of the spinner charts with its seemingly simple approach to the process. Instead of just spinning words, the software will spin entire sentences, mixing up the entire article rather than just sentence level structure. It is also very fast – something you do not always find in the alternatives. It can reproduce more than 500 articles in less than 10 minutes, all with varying word counts to ensure they look unique at all times.</p>
<p>As per any Rapid Rewriter review, the software goes another step and serves as an auto-submitter as well, inputting your logins and article data to major article directories around the Internet. It’s easy to use and can also produce simple HTML versions of articles that will provide easy to use web content in seconds.<br />
In short, it takes all the best features of the other article spinners on the market and puts them into a single, well designed product. The price is competitive with any other service and the bonuses offered by the author are tremendously useful.</p>
<p><u><br />
<strong>Downsides of Spinning</strong></u></p>
<p>It’s impossible to write a Rapid Rewriter review without mentioning the inherent downsides of article spinning. While spinning and produce instant content that is then instantly submitted to directories, the actual viability of those articles is reduced significantly. While they work great for back linking, you will never be able to replicate original content’s ability to drive clicks and build trust in a niche.</p>
<p>That’s not a knock on the product itself, but rather a reflection of the way article spinning itself works. It’s not an all-in-one solution, but rather a tool to use for a very specific type of article writing. The templates and extra instruction you gain by purchasing this product make it far more valuable than all that as well, providing a blueprint of sorts for how to use your new software tool. However, if you are interested in trust building content, you will still need to pay for original articles.</p>
<p><u><br />
<strong>The Bottom Line</strong></u></p>
<p>But, for what Rapid Rewriter does and how it does it, you won’t find a single product on the market that works so well. Taking the best of every article spinner out there, combining the uses of each, and ensuring Copyscape friendly, non-duplicated content, you can generate hundreds of back links from a single piece of content. This Rapid Rewriter review must whole heartedly recommend it to anyone interested in the ultimate spinning software.</p>
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		<title>Pay Per Click Tips</title>
		<link>http://www.lessonsinmarketing.com/pay-per-click-tips/</link>
		<comments>http://www.lessonsinmarketing.com/pay-per-click-tips/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 01:09:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.lessonsinmarketing.com/Marketing/IM/?p=64</guid>
		<description><![CDATA[The Internet is loaded with Pay Per Click tips designed to help you spend less and make more when using services like Google AdWords. These tips are vital for success with a tool like AdWords. After all, look at how complex the service can be. Marketers with far more training than you have lost fortunes [...]]]></description>
			<content:encoded><![CDATA[<p>The Internet is loaded with Pay Per Click tips designed to help you spend less and make more when using services like Google AdWords. These tips are vital for success with a tool like AdWords. After all, look at how complex the service can be. Marketers with far more training than you have lost fortunes on AdWords with miniscule mistakes. So, it’s vital that you have a clear idea of how to use the service and continuously improve performance.</p>
<p>•	<strong>Forget Everything You Know</strong> – If you think you know something about AdWords forget it. Be willing to adjust your tactics at any time using the strategies that better trained marketers have developed. Pay per Click tips are a dime a dozen. Keep an open mind and learn constantly.</p>
<p>•	<strong>Check Current Statistics</strong> – If your products have a small profit margin or you have a low conversion rate on your website as is, you need to address those concerns first. Paying $0.50 a click for a $10 commission on a site with a 2% conversion rate will lose you money. You’ll be paying $25 for $10 in sales. To go with these Pay Per Click tips, remember that a good campaign will boost those low conversions.</p>
<p>•	<strong>Budgeting</strong> – Mistake number one in PPC is not having a set, well defined budget. This is important for a few reasons. First, you don’t want to spend too much before you improve your numbers. Second, it’s hard to compare data if you don’t spend the same amount of money on a daily basis. Only change your budget once you have regular, improved results.</p>
<p>•	<strong>Targeted Landing Pages</strong> – If you have multiple pages on your site, most Pay per Click Tips will tell you to send your readers to the page that be represents the keyword. This means having multiple ad groups and URL targets from those ad groups. You want the visitor to find exactly what the ad has promised immediately without any future clicks required.</p>
<p>•	<strong>Change Your Ads</strong> – Along the same lines, make sure to target your ads effectively. If you sell a series of 10 eBooks on how to make money in the stock market, target each ad to the particular book you’re trying to sell and give the ad its own set of keywords that have been researched and targeted to the product and its buyers.</p>
<p>•	<strong>Use Long Tail Keywords</strong> – A long tail keyword is the focal point of all Pay per click tips. Take dog training. If you bid on “dog training” alone, you’d get thousands of impressions from people who may not yet own a dog, or who are interested in writing about it or who are looking for obedience classes. However, if you use the keyword “golden retriever food aggression”, you’ll target a specific problem that will only be searched for when someone is seeking a solution. Find ways to target questions a buyer will have just before they make a purchase. Product names, author names, and words like “review” or “buy” are great for targeting prepped buyers.</p>
<p>•	<strong>Negative Keywords</strong> – Along the same lines, make sure to research the keywords you DON’T want included in any inquiries for your ad. Common negative keywords include: research, training, free, download, discount, and wholesale.</p>
<p>There are hundreds of other Pay per click tips out there that are designed to help you master your AdWords campaign – from split testing to geographical testing to landing page optimization for quality scoring. If you follow these basics, however, targeting your ideal buyer, reducing bad clicks, and always focusing on results and profits, your PPC campaign will be a big success nearly every time.</p>
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		<title>Online Internet Marketing</title>
		<link>http://www.lessonsinmarketing.com/online-internet-marketing-2/</link>
		<comments>http://www.lessonsinmarketing.com/online-internet-marketing-2/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 01:00:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.lessonsinmarketing.com/Marketing/IM/?p=58</guid>
		<description><![CDATA[When it comes to online Internet marketing, there are dozens of different strategies and business types that have helped make some marketers into instant millionaires. However, for most people, a great deal of work is required to avoid becoming one of the 90% majority that fails with online business. Here are some strategies to make [...]]]></description>
			<content:encoded><![CDATA[<p>When it comes to online Internet marketing, there are dozens of different strategies and business types that have helped make some marketers into instant millionaires. However, for most people, a great deal of work is required to avoid becoming one of the 90% majority that fails with online business. Here are some strategies to make sure you join that first group, not the latter.</p>
<p><strong><u><br />
How Online Internet Marketing Works</u></strong></p>
<p>First, you should understand that there is a very basic underlying philosophy for Internet marketing. You’re not selling a product or a website or an eBook. You’re selling a solution or an experience that the customer cannot get anywhere else. Moreover, most Internet marketing focuses on targeting customers with urgency in mind. You’re solving a problem with immediacy that keeps them from going to a book store or a local department store where they might find a slightly less expensive solution.</p>
<p>For example, consider an eBook for $37 about how to save a marriage. There are dozens of such books in print and the strategies in them are generally timeless. So, why would someone pay more for an eBook than the $24 copy of the same tips at a Barnes and Noble? Because they need those tips right now, not in a day or two when they have time to hit up a bookstore. Most online Internet marketing strives to influence this urgency and to remind the customer exactly how much of it there is.</p>
<p><u><br />
<strong>How to Sell Your Products</strong></u></p>
<p>When it comes to making sales to those desperate buyers, you must first find a market that you’re interested in. It’s very important that you have at least some interest in the topic before spending hours of your time and hundreds of your dollars marketing in that field. Imagine choosing a topic you have no interest in and finding after three weeks that your desire to be rich is being overridden by your supreme boredom. It’s a bad situation.</p>
<p>For online Internet marketing, you should turn to popular eCommerce hot spots like Clickbank or Amazon to research your products. You can also research niches on industry specific forums or blogs as well. After that, be sure to spend time developing a list of well researched, relevant keywords using the Google AdWords Keyword Tool, Traffic Travis, and your own insights.</p>
<p>Eventually, you’ll need to build some sort of sales funnel. The simplest funnels may only involve one web page, while more complex ones might involve a Twitter account, Facebook Page, article marketing, Squidoo Lenses, forum links, and email marketing collection forms. Your goal here, however you decide to start marketing, is to reach as many of your audience as possible and to convince them that you have the solution to their problem.</p>
<p><strong>Online Internet Marketing Success</strong></p>
<p>To make sure you are successful, I recommend three very important things:</p>
<p>1.	<strong>Learn to Influence Others</strong> – Study copywriting strategies and secrets from as many writers and researchers as possible. Learn the secrets of influencing others with the words you write or the videos you produce.</p>
<p>2.	<strong>Outsource Everything You Can </strong>– Your time is more valuable than you will ever know. The more often you can outsource your projects, the more time you’ll have to build sites, research topics, and split test everything.</p>
<p>3.	<strong>Test and Retest</strong> – If you build a site and it doesn’t draw a profit in week one, keep trying. Every good website goes through testing and yours will be no different.</li>
<p>Online Internet marketing is a complex process full of many little strategies that will take you time to master, no matter how much you read. But, if you are persistent, well taught and willing to learn from your mistakes, have no worries – you will make money.</p>
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		<title>Marketing Profile: Mark Ling</title>
		<link>http://www.lessonsinmarketing.com/marketing-profile-mark-ling/</link>
		<comments>http://www.lessonsinmarketing.com/marketing-profile-mark-ling/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 00:42:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.lessonsinmarketing.com/Marketing/IM/?p=55</guid>
		<description><![CDATA[There are only so many super affiliates in the world and Mark Ling is one of them. He hasn’t always been at the top of the marketing world, but his innovative approach to the industry and creative methods have been keeping him going since he first started looking for ways to make money online back [...]]]></description>
			<content:encoded><![CDATA[<p>There are only so many super affiliates in the world and Mark Ling is one of them. He hasn’t always been at the top of the marketing world, but his innovative approach to the industry and creative methods have been keeping him going since he first started looking for ways to make money online back in 1999.</p>
<p><strong>The Early Days</strong></p>
<p>Mark Ling started his career as an affiliate marketer innocently enough in 1999 when his friend Charlie outlined his poster selling strategies at a squash tournament. Until then, Internet marketing was fairly simple and few marketers made the millions you hear about today. But, there was still money to be made and the two started with a basic Geocities site where they sent people to a site that sold posters.</p>
<p>Mark’s buddy Charlie was making $50 a week by having a banner linking to a poster selling site. Mark Ling quickly followed him into the industry. While Charlie was off promoting sports posters, Mark started selling posters focused on celebrities from around the globe. He built a handful of these simple sites and started making a modest profit from them.</p>
<p>He quickly learned how to build his sites faster and learned how to target a larger market and soon doubled that $50/month income and then tripled it and so on. He soon enough dropped the pizza delivery job and moved on to hire a few friends and pour all his energy into a business that was growing faster than he’d ever know.</p>
<p>They rented a house, set up on a batch of 486 computers and started making websites between classes, learning how to excel in search engine listings and get more traffic to send to those poster sites. They continuously replicated the success and Mark Ling was soon at the top of a growing online industry.</p>
<p><strong>Recent Successes</strong></p>
<p>Since 1999, Mark Ling has moved on to develop a number of other websites, using the skills he learned in those early days selling posters to put together dozens of affiliate sites in topics like dog training, language learning, marriage saving, and video games. Over the years, Mark learned how to master certain aspects of affiliate marketing as they developed – including the burgeoning of AdWords in 2003 and the development of Social Media and YouTube in 2005 as marketing tools.</p>
<p>Today, Mark continues to develop affiliate marketing sites through his company but has also turned toward sharing his secrets of success with aspiring affiliate marketers. He launched his AffiloBlueprint membership product in 2008, made up of 12 distinct weekly guides to help marketers develop a long term marketing strategy. Shortly after, he launched Affilorama, his blog and repository for teleseminars, webinars, and presentations alongside blog posts and free tools he has developed to help marketers with certain tactics.</p>
<p>He has also developed the SEO and PPC research tool, Traffic Travis, available as a free download, as well as a premium tool for power users. In recent months, Mark Ling has also started giving seminars and presentations across the globe, including Las Vegas, presenting the combined knowledge he has gathered in the affiliate marketing field.</p>
<p>While Mark has since developed a repertoire that includes affiliate training, product creation and consultation, the core of his business overwhelmingly remains his affiliate marketing websites and marketing lists. Whereas many Internet marketing experts will focus far more than the majority of their efforts into the IM niche, Mark still focuses his efforts heavily into affiliate marketing niches with a small part of his business devoted to IM. Mark currently lives in Christchurch, New Zealand with his wife and son.</p>
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		<title>Marketing Profile: Jay Abraham</title>
		<link>http://www.lessonsinmarketing.com/marketing-profile-jay-abraham/</link>
		<comments>http://www.lessonsinmarketing.com/marketing-profile-jay-abraham/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 00:36:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.lessonsinmarketing.com/Marketing/IM/?p=52</guid>
		<description><![CDATA[Since the Internet first became a viable tool for making money, Jay Abraham has been at the forefront of developing top tier strategies for his clients. Having spent more than 25 years in marketing and worked with over 10,000 clients, Jay has become one of the premiere marketers and consultants both offline and online – [...]]]></description>
			<content:encoded><![CDATA[<p>Since the Internet first became a viable tool for making money, Jay Abraham has been at the forefront of developing top tier strategies for his clients. Having spent more than 25 years in marketing and worked with over 10,000 clients, Jay has become one of the premiere marketers and consultants both offline and online – a role he has maintained for nearly 20 years and will likely continue to hold for many to come.</p>
<p><u><br />
<strong>Jay’s Methods</strong></u></p>
<p>Jay Abraham has built his success on a number of endeavors in the realm of online marketing. While many online marketers have made a name for themselves purely online, Jay has been a prolific marketer in all fields, including offline and for major companies around the United States. His testimonials come from both small time marketers and major CEOs who have been able to make millions from simple changes he suggested.</p>
<p>One of Jay’s most powerful marketing methods is to take strategies from across a wide array of industries and retool them for use in a new business. He doesn’t look at any single strategy or tactic as being attached to a specific niche or industry. Instead, he uses whatever is at hand without ever letting that business get “stuck”.</p>
<p><u><br />
<strong>Jay’s Successes</strong></u></p>
<p>Jay Abraham has been featured twice in Investor’s Business Daily – including on the front page – and in 2000 was listed among the top 5 executive coaches in the country by Forbes Magazine for his work in helping companies that underperform to boost sales and market more successfully. His list of client success stories is more than 10,000 long and he has been featured in publications around the country including the New York Times, Washington Post, LA Times, Entrepreneur Magazine, Success and Inc. Magazine among many others.</p>
<p><u><br />
<strong>How Jay Abraham Thinks</strong></u></p>
<p>Jay has become successful not just because of his prolific client base, but because of the unique way in which he approaches a business. Instead of using traditional methods to rehash old methods, he focuses on finding hidden assets and areas of a business that are underperforming beyond what anyone else can recognize. As a result, he is able to reshape the strategy and vision of a company so that it can move forward instead cycling through the same failed methods over and over again.</p>
<p>Jay has long been known for his ability to think in a way that allows him to prepare for any number of possible scenarios, using new and creative solutions that no one has ever considered within a given niche to solve complex problems. This allows him to not only help a company succeed, but helps Jay to develop relationships and connections between a massive network of companies and individuals.</p>
<p><u><br />
<strong>The Legacy of Jay Abraham</strong></u></p>
<p>Jay Abraham has spread his knowledge not only through the work he has done but in his Consultant Training program which has helped create hundreds of new marketing experts around the globe. To date, you can find more than 2,000 websites that directly reference his work alone and has helped make billions of dollars for his clients.</p>
<p>The key to Jay Abraham’s success is not so much in how he has approached each and every client but in how he approaches marketing as a science and an art form. He doesn’t follow any set rule book and as a result is able to make adjustments and take chances that few others would even consider let alone take. Combined with his unique perspective on the business world, this risk taking creativity has made Jay one of the nation’s premiere marketers – both online and off.</p>
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